Final presentation

360 view of final mock-up

Adding more visual appeal

Since my first mock-up was too simple, I started on a final mock-up by using the concept of doodles for the background. Below are some inspirations:

(doodle inspirations)

I started by sketching different kinds of breakfast food and also redesigned the face. Below is a progress of inking the drawing.

Improving pop-out image

I made changes to the pop-out image by adding cream, sprinkles and more chocolate so it would be more visually appealing. I also made it in several sizes to be printed.

(click for better view)

Mock-up 1

I decided to see how the overall look of the cup would be by making a simple mock-up. For the cup and cup holder, I tried to measure diameter and radius, but I was not very good at math so I decided to try a different way to get measurements. I removed Chatime's default paper and traced the measurements onto a brown paper.

After that, I drew using a sharpie and black gel ink pen. While drawing, I had to make measurements so that the mouth would be exactly where the pop-out image should be. Then I cut the brown paper and wrapped it around the cup, sticking it on with double-sided tape.

For the cup holder's drawing, I tried to make a sketch with the holder flat on the table, but it turned out smaller than the cup image and it looked imbalanced. So, I decided to draw while the holder was on the cup. This is the result:

Though it still looks imbalanced, now I have a grasp on what I have to do for my final mock-up. 

Another element that was supposed to be added was a coupon attached behind the cup holder for coffee consumers to use to get a free doughnut. This would both encourage them to eat breakfast, and also enable them to interact with the coffee cup.

This was how it looked after adding the coupon. However, since it looked more visually appealing without the coupon, I decided to forgo this idea.

Progress in technical aspect

After my first attempt, I decided to use a similar method of making the image pop-out, but with a different material. The material I used this time is cardstock paper.

(side view)

(front view)

Ms Anis suggested to make the doughnut look more appealing by using exaggeration, such as adding more cream and sprinkles.

Pop-out image

This was my attempt at making a doughnut in Illustrator. Since I did not know how to measure the size of the image, I printed it out in several sizes to see which one I could use.

Getting materials and working on technical execution

After visiting many supermarkets and department stores, I couldn't find any paper cups with a large size, so I went to Chatime and asked to them if I could buy one of their empty coffee cups. After that I tried to figure out how to make the pop-out image work based on the mechanics of pop-up slider cards. Unfortunately my attempt didn't work and this was my outcome:

I decided to stick a paper between the pop-out image and the cup holder so the effect of the pop-out will work more. I would also be slideable up and down. However, it does not look good presentation-wise because of the paper sticking out from the bottom. Ms Anis suggested to use a different approach: where the user themselves push the pop-out image back in so the cup holder can be slid back into place.

Further research

After some researching, I learned that pop-up images have never been used on paper cups before, so I searched for tutorials of pop-up slider cards instead. I will be using the same mechanics shown in this tutorial on my paper cup:

http://on.aol.com/video/how-to-make-a-surprise-pop-up-slider-card-77391307

In the tutorial, one end of a paper is stuck onto another. In my design, I can stick one end of the food pop-up to the cup holder, so that the sliding movement of the cup holder will control when the food pops out.

For the drawing on the cup, I found some inspirations that I want to develop in my own drawings:

Some materials that I will need are:

- A few large size paper coffee cups with lid

- Sticky strip

- Sharpies

- Black gel ink pen

- Cardboard (for cup holder)

- Cardstock paper (for popup image)

Proposal presentation

Coffee cup design idea

Since I am now using my first idea, I thought of how my coffee cup can entertain customers more. The initial look will be similar to this:



It will have a person with their face covered  and the cup holder has the words "missing something?"

When the holder is slid down the cup reveals the person eating breakfast, while some pop-out words will appear saying "eat a healthy breakfast"

(example of how the pop-out words would look)

Ms. Anis suggested that instead of having words I can have a sad face on the cup holder, and when it slides down, there's a happy face with food popping out of its mouth. The catch is that it has to be made so the cup holder can be slid back up.

Ideas

1. My first idea is regarding the consumption of coffee before eating. Many people do not realise that it is bad to consume coffee before eating anything, as it can cause low blood sugar levels and indigestion. My idea is to use a coffee cup similar to the image below:

The words 'Missing something?' will be on the cup holder and when you slide the holder down it reveals a breakfast meal, encouraging people to eat before drinking their coffee.

2. My second idea is inspired by this ad:

By using a burger box, there will be two different images inside and outside the box. The one outside shows a picture of a normal-looking burger, while inside the box there is an image of a burger shaped like an obese stomach.