Ideas

1. My first idea is regarding the consumption of coffee before eating. Many people do not realise that it is bad to consume coffee before eating anything, as it can cause low blood sugar levels and indigestion. My idea is to use a coffee cup similar to the image below:

The words 'Missing something?' will be on the cup holder and when you slide the holder down it reveals a breakfast meal, encouraging people to eat before drinking their coffee.

2. My second idea is inspired by this ad:

By using a burger box, there will be two different images inside and outside the box. The one outside shows a picture of a normal-looking burger, while inside the box there is an image of a burger shaped like an obese stomach.